The World’s First Cocktail Fortifier


We launched a brand and category at the same time. Ficks doubled its crowd-funding goal in 3 weeks and now the worlds first hangover remedy you take while you drink - not after, is available nationwide.


client: Fick’s Cocktail Fortifier
my role: ACD, AD
cw: Doug Lowell
des: Jesse Amborn, Jay Cech
cd: Scott Donnell
agency: Liquid
what we did: Concept, Name, Logo, Bottle Design, Website, Fundraising Site
recognition: Graphis Silver, PAF Excellence