Brian Dixon
thebriandixon@gmail.com
503-285-2357
LinkedIn
Resume
Strategic creative leader delivering big ideas that span channels, inspire action and build long-term brand love.
skills
Team Leadership / Creative Management / Multi-Channel Creative Development / Social / Websites / Analytical & Critical Thinking / Cross-Functional Collaboration / Client Relations & Presentations / New Business / Contractor & Production Management / Brand Synthesis & Definition / Brand Standard Adherence & Expansion / Adobe Creative Suite / Figma / PowerPoint
experience
Creative / Freelance / Portland, OR / Present
Providing creative solutions to a diverse range of companies and industries via art direction, creative direction, writing, design, brand building and consulting
ACD / The Good Feet Store / Portland, OR / 22-23
The Good Feet Store specializes in foot health and high-quality
proprietary arch supports.
Head of creative at largest The Good Feet Store franchise, spanning 35+
stores in 10 states.
Led all creative efforts including website,
social, email marketing, advertising, events and storefront design.
Developed and executed an aspirational franchise brand that was symbiotic with corporate’s more pragmatic marketing. Regularly collaborated with and
presented to cross-functional teams, ownership and management.
Concepted, created, developed and
deployed 50+ page company website in 6 months. Revitalized referral rewards program
resulting in a 1.5 million annual revenue increase. Reimagined store events boosting event sales 88% and store traffic 79%.
GCD / Grady Britton / Portland, OR / 19-21
Principle agency creative and sole creative on board of directors. Implemented multiple new agency processes, practices and structural improvements, including instituting and staffing a studio/production department. Distilled agency’s positioning into
“Leave Today Better than Yesterday” and brought it to life via print collateral,
CRM email marketing and a new agency website that involved the coordination of every
department and employee. Managed 10+ creative department as
well as freelancers and production partners. Day-to-day creative director on
AllCare Health, The Standard Insurance, Travel Portland, Oregon Coast Aquarium
and others. Creative lead on new business
proposals and presentations; awarded agency of record for Pacific Foods, a
Campbell’s Soup company with over 200 million in annual revenue. Co-wrote agency DEI standards.
Creative / Freelance / Portland, OR / 16-19
Contracted for marketing agencies as creative director and art director.
Developed brand campaigns, environmental
design, package design and website design for clients including Intel, Bonne
Maman, Foxconn, Providence Health and Forth Mobility.
CD / CMD Agency / Portland, OR / 14-16
Led enterprise scale and regional
accounts including Microsoft, HP, Asus and Banner Bank among others. Managed 10+ creative team as well as freelancers
and production partners. Created Microsoft’s first Retail Pro
Advocacy program and brand standards.
Transformed
HP’s global printer video strategy from features-first to consumer-first. Rebranded major accounting software
company. Led creative for new business
efforts, including agencies largest ever pitch to a major US airline.
ACD / Liquid Agency / Portland, OR / 12-14
Creative lead on Nike and Microsoft
global retail. Managed 5+ creative team as well as freelancers
and production partners. Led creative for multiple Microsoft
Windows global retail launches and multiple Microsoft peripherals
national retail launches for Best Buy and Staples. Developed Ficks, a
first-of-its-kind beverage, from scratch to award-winning national brand. Awarded agency culture trophy.
Creative / Freelance / Portland, OR / 2011
ACD, Partner / Leopold Ketel / Portland, OR / 00-10
AD / Cramer Krassslt / Chicago, IL / 97-99
AD / Leo Burnett / Chicago, IL / 95-97
recognition
Applied Arts
Archive
Archive 200 Best Photo Annual
Communication Arts
Effie Gold
Effie Silver
Graphis Silver Mercury Radio Finalist
Portland Ad Federation (PAF) Judges Overall Favorite
PAF Rosey - Website
PAF Rosey - Broadcast
PAF Rosey - Radio
PAF Excellence Awards (10+)
PAF Merit Awards (10+)
Print Design Annual
Featured in Collegiate Hall Prentice Textbook
education
The University of Texas / Austin, TX
BS Communication
Creative Sequence
Foundations in Business Certificate
