Why not?

Just as banking had become reduced to ATMs, Umpqua flipped the script by encouraging it’s customers to not only bank inside, but to stay a while. Their branches offered computer lounges, coffee, yoga and local bands in a progressive and unbanky environment. They also had very user-friendly products and world-class customer service. Umpqua’s zag to make the bank a community hub again was unexpected and successful. We made sure their marketing was too.

scope
Concept / Guerilla / InStore / Broadcast / Outdoor / Print


team team
me:  ACD/ AD
cw:  Mike Houston
client:  Umpqua Bank
recognition:  PAF Merit






Umpqua Joint Checking: We made it the world’s most romantic financial decision: Yes, they actually drove through town like this.


Umpqua Ice Cream Trucks: What better way to introduce Umpqua’s community-first ethos to a new neighborhood than with free ice cream?