Joint Checking

Umpqua breaks the bank mold and so should its marketing. One of the many unbanky efforts we launched off our “Why Not?” brand platform was Umpqua Joint Checking: The world’s most romantic financial decision.

scope
Concept / Guerilla / Video / Radio / Outdoor / Print

team team
me: ACD/ AD
cw: Mike Houston
client: Umpqua Bank
recognition: PAF Merit

Yep, they actually drove around like this.

We made actual greeting cards to drop in magazines and card stores.