Joint Checking

Umpqua and its marketing break the bank mold. One of the many unbanky efforts we launched off our “Why Not?” brand platform was Umpqua Joint Checking: The world’s most romantic financial decision.

client: Umpqua Bank
my role:
cw: Mike Houston
agency: Leopold Ketel & Partners
what we did: Concept, Non-Traditional, Video, Radio, Outdoor, Print
recognition: PAF Merit

Yes, they actually drove around like this.

We made actual greeting cards to drop in magazines and card stores.