Joint Checking
Umpqua and its marketing break the bank mold. One of the many unbanky efforts we launched off our “Why Not?” brand platform was Umpqua Joint Checking: The world’s most romantic financial decision.
client: Umpqua Bank
my role: ACD/ AD
cw: Mike Houston
agency: Leopold Ketel & Partners
what we did: Concept, Non-Traditional, Video, Radio, Outdoor, Print
recognition: PAF Merit
Yes, they actually drove around like this.
![](https://freight.cargo.site/t/original/i/1acb2ba83981b0afd02896b2726bca693ee73c9de683c61dee9f1b11922ceaba/UJCCar.jpg)