Joint Checking


Umpqua and its marketing break the bank mold. One of the many unbanky efforts we launched off our “Why Not?” brand platform was Umpqua Joint Checking: The world’s most romantic financial decision.





Concept / Non-Traditional / Video / Radio / Outdoor / Print

client: Umpqua Bank
me: ACD/ AD
cw: Mike Houston
recognition: PAF Merit




Yes, they actually drove around like this.

We made actual greeting cards to drop in magazines and card stores.