Joint Checking
Umpqua breaks the bank mold and so should its marketing. One of the many unbanky efforts we launched off our “Why Not?” brand platform was Umpqua Joint Checking: The world’s most romantic financial decision.
scope
Concept / Non-Traditional / Video / Radio / Outdoor / Print
team
me: ACD/ AD
cw: Mike Houston
client: Umpqua Bank
recognition: PAF Merit
Yep, they actually drove around like this.
