Umpqua Bank I Why Not?

Umpqua breaks the bank mold. So does it’s marketing. One of the many unbanky efforts launched from our “Why Not?” platform was Umpqua Joint Checking: The world’s most romantic financial decision.

My Role: ACD/ AD
CW: Mike Houston
Agency: Leopold Ketel & Partners
What we did: Concept, Non-Traditional, Video, Radio, Outdoor, Print
Recognition: PAF Merit

Yes, they actually drove around like this.

We made actual greeting cards to drop in magazines and card stores.