The Great Outside
The great outdoors may be far from the inner city, but nature and its health benefits are right outside the door.
scope
Concept, Video, Website, Social, Guerrilla
team
me: CD, AD, CW
strat: Amanda Sapp
client: Travel Oregon Pitch
We knew that inner-city dwellers were less likely to engage with traditional advertising. Instead, we used sidewalk chalk to pose a simple, thought-provoking question–What kind of person are you? Knowing that most would post “inside”, Travel Portland was instantly connected to their target audience.
