The Great Outside


The great outdoors may be far from the inner city, but nature and its health benefits are right outside the door.





scope
New business pitch

team
me: CD, AD, CW 
strat: Amanda Sapp
client: Travel Oregon









We knew that inner-city dwellers were unlikely to engage with advertising. Instead, we suggested sidewalk chalk in target neighborhoods posing the impossible-to-resist “Are you an inside or outside person?” question.  Social posts then connected Travel Portland to their hard to reach audience.