The Great Outside

Travel Oregon Pitch

“The outdoors” is far away, inaccessible and totally off the radar of inner city Oregonians. So instead of preaching health, we suggested making it as easy as stepping outside, knowing the health benefits will soon follow.

ROLE: CD / AD / CW




This conversation starter provoking a stance and a selfie was to be placed throughout target neighborhoods, connecting Travel Oregon to a notoriously hard to reach audience.