The Great Outside

The “outdoors” is far away and inaccessible for inner city dwellers. We offered to bring nature and all of its health benefits right to their doorstep.

client: Travel Oregon Pitch
my role:
strat: Amanda Sap
agency: Edelman
what we did: Concept, Video, Website, Social, Guerrilla

What kind of person are you? Chalk stencils compelled inner city dwellers to post their stance on the impossible to ignore “Are you an inside person or an outside person?” question. Since data showed that most are “inside”, Travel Portland would then be connected to their notoriously hard to reach audience.