Travel Oregon Pitch
The Great Outside
“The outdoors” is far away, inaccessible and totally off the radar of inner city Oregonians. So we offered to bring nature and all of its health benefits right to their doorstep.
ME: CD, AD, CW
STRAT: Amanda Sapp
What we did: Concept, Video, Website, Social, Guerrilla
This conversation starter provoking a stance and a selfie was to be placed throughout inner-city neighborhoods, connecting Travel Oregon to a notoriously hard to reach audience.