The Great Outside
The “outdoors” may be far from the inner city, but nature and all of its health benefits are right outside the door.
Concept / Video / Website / Social / Guerrilla
client: Travel Oregon Pitch
me: CD, AD, CW
strat: Amanda Sap
What kind of person are you? Chalk stencils compelled inner city dwellers to post their stance on the impossible to ignore “Are you an inside person or an outside person?” question. Since data showed that most are “inside”, Travel Portland would then be connected to their notoriously hard to reach audience.
