THE GREAT OUTSIDE
Nature is good for us. But for inner-city residents, it feels so distant that it’s out of mind. A simple twist transforms a faraway place into an everyday opportunity.
TEAM
CD: Brian Dixon / Strat: Amanda SappSCOPE
New business pitch
Sidewalk chalk in target neighborhoods asking “Are you an inside or outside person? Selfies would then connect Travel Portland to this hard to reach audience.
