The Great Outside

The “outdoors” is far away and inaccessible for inner city dwellers. We offered to bring nature and all of its health benefits right to their doorstep.

client: Travel Oregon Pitch
my role: CD, AD, CW
strat: Amanda Sap
agency: Edelman
what we did: Concept, Video, Website, Social, Guerrilla

This chalk stencil was to be placed throughout inner-city neighborhoods, connecting Travel Oregon to a notoriously hard to reach audience. By asking for a side on the famous “Are you an inside or outside person” question, and a selfie, the converstaion began.