Together
Public skepticism runs high when a traditional energy giant promises to go net zero carbon. Not good when success relies on customer participation. Our solution? Inclusivity. This hyper-local campaign celebrating collective achievement generated so much engagement that PSE quickly upped its goal to “beyond” net zero within a year.
scope
Concept / Digital / Social / Video / Messaging / Outdoor / Campaign standards
team
me: ACD
cw: David Hill
ad: Hana Kato
client: Puget Sound Energy


