Together


Skepticism spikes when an energy giant pledges to go net zero carbon. That’s challenging when success relies on customer participation. Our solution? Inclusivity. This hyper-local campaign celebrating collective achievement generated so much engagement that PSE was able to up its goal to “beyond” net zero within a year.



scope
Concept / Digital / Social / Video / Messaging / Outdoor / Campaign standards


team
me: ACD
cw: David Hill
ad: Hana Kato
client: Puget Sound Energy