The Loaf Love Tour

Tillamook cheese was available nationwide, but its brand was stuck in the Northwest. Together with Henry V Events, we launched a road tour featuring loaf shaped VW buses and a loaf themed website for people to follow and share their newfound loaf love. Within a year we gained 550,000 new customers, grew sales by 7.6% during the tour and garnered a lasting 4% market share increase in visited cities.