Loaf Love Tour

Tillamook Cheese

Tillamook cheese was national, but its beloved brand was only in the NW. Together with Henry V Events, we devised a nationwide tour featuring loaf-shaped shorty VW buses and an online basecamp for their rapidly expanding community to follow, connect and share their new found loaf love. Year one reached 550,000 customers, increased sales by 7.6% during the tour and garnered a lasting 4% market share increase in visited cities.

ROLE: ACD / AD
PAF ROSIE WINNER