BRAND LOVE FOR THE LONG RUN

 WORK    ABOUT




THE LOAF LOVE TOUR


Tillamook cheese went national. The Loaf Love Tour took its lovable personality with it. Year one brought in 550K new customers, gained 4% market share in cities visited and grew sales 7.6%. Tillamook is now loafed in all 50 states.



TEAM

ACD: Brian Dixon  /  CW: Mike Houston  /  CD: Jerry Ketel
Des: Andrew Reed  /  Photo: David Emmite  /  Event: Henry V



SCOPE

Tour Concept, Name, Logo, Vehicle Design, Event, Website, Video, Digital Ads, Print