The Loaf Love Tour

Tillamook cheese was available nationwide, but its brand was stuck in the Northwest. Together with Henry V Events, we launched a road tour featuring loaf shaped VW buses and a loaf themed website for people to follow and share their newfound loaf love. Within a year we gained 550,000 new customers, grew sales by 7.6% during the tour and garnered a lasting 4% market share increase in visited cities.

client: Tillamook
my role:
cw: Mike Houston
des: Andrew Reed
cd: Jerry Ketel
dir: Rob Tyler
photo: David Emmitt
agency: Leopold Ketel & Partners
what we did: Name, Logo, Bus Design, Event, Website, Video, Online, Outdoor, Print, Collateral
recognition: PAF Rosie