The Loaf Love Tour

Tillamook cheese was available nationwide, but outside the Northwest, it was just another cheese on the shelf. Partnering with Henry V Events, we launched a cross-country road tour to change that. Inspired by Tillamook’s beloved “Baby Loaf,” we created an immersive, loaf-themed experience featuring custom-built miniature VW buses and a digital hub where fans could engage and share their newfound loaf love. Within a year, we won 550,000 new customers, boosted sales by 7.6% during the tour, and secured a lasting 4% market share growth in every city we visited.

scope
Name / Logo / Graphics / Vehicle / Event / Website / Video / Online / Traditional

team
me:  ACD, AD
cw:  Mike Houston
des:  Andrew Reed
cd:  Jerry Ketel
dir:  Rob Tyler
photo:  David Emmitt
client:  Tillamook
recognition:  PAF Rosie