The Loaf Love Tour


Tillamook cheese was nationwide, but the love for Tillamook’s brand was only in the Northwest. So we teamed up with Henry V Events and launched a road tour to personally introduce its tasty cheese and quirky personality to new markets. Inspired by its beloved rectangular shaped “Baby Loaf,” we created three custom-built, loaf-shaped miniature VW buses to deliver free cheese and and a fun loaf-themed online experience for fans to engage with and share their newfound loaf love. Within a year, we gained 550,000 new customers, grew sales by 7.6% during the tour and secured a lasting 4% market share growth in the cities visited.




scope

Name, Logo, Graphics, Vehicle, Event, Website, Video, Online, Traditional


team

me:  ACD, AD
cw:  Mike Houston
des:  Andrew Reed
cd:  Jerry Ketel
dir:  Rob Tyler
photo:  David Emmitt
client:  Tillamook
recognition:  PAF Rosie