The Loaf Love Tour
Tillamook cheese was nationwide, but the love for Tillamook’s brand was only in the Northwest. So we teamed up with Henry V Events and launched a road tour to personally introduce its tasty cheese and quirky personality to new markets. Inspired by its beloved rectangular shaped “Baby Loaf,” we created three custom-built, loaf-shaped miniature VW buses to deliver free cheese and and a fun loaf-themed online experience for fans to engage with and share their newfound loaf love. Within a year, we gained 550,000 new customers, grew sales by 7.6% during the tour and secured a lasting 4% market share growth in the cities visited.
scope
Name, Logo, Graphics, Vehicle, Event, Website, Video, Online, Traditional
team
me: ACD, AD
cw: Mike Houston
des: Andrew Reed
cd: Jerry Ketel
dir: Rob Tyler
photo: David Emmitt
client: Tillamook
recognition: PAF Rosie