The Loaf Love Tour
Tillamook cheese was available nationwide, but outside the Northwest, it was just another cheese on the shelf. Partnering with Henry V Events, we launched a cross-country road tour to change that. Inspired by Tillamook’s beloved “Baby Loaf,” we created an immersive, loaf-themed experience featuring custom-built miniature VW buses and a digital hub where fans could engage and share their newfound loaf love. Within a year, we won 550,000 new customers, boosted sales by 7.6% during the tour, and secured a lasting 4% market share growth in every city we visited.
scope
Name / Logo / Graphics / Vehicle / Event / Website / Video / Online / Traditional
team
me: ACD, AD
cw: Mike Houston
des: Andrew Reed
cd: Jerry Ketel
dir: Rob Tyler
photo: David Emmitt
client: Tillamook
recognition: PAF Rosie
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