The Loaf Love Tour

Tillamook cheese was national, but its beloved brand was stuck in the Northwest. Together with Henry V Events, we launched a nationwide tour featuring cheese-loaf shaped mini VW buses and a quirky online basecamp for people to follow, interact with and share their newfound loaf love. Year one reached 550,000 customers, increased sales by 7.6% during the tour and garnered a lasting 4% market share increase in visited cities.

CW: Mike Houston
DES: Andrew Reed
CD: Jerry Ketel
DIR: Rob Tyler
BUS PHOTO: David Emmitt
What we did: Name, Logo, Bus Design, Event, Website, Video, Online, Outdoor, Print, Collateral

Awards: PAF Rosie