Tillamook
The Loaf Love Tour
Tillamook cheese was national, but its beloved brand was stuck in the Northwest. Together with Henry V Events, we launched a nationwide tour featuring cheese-loaf shaped mini VW buses and a quirky online basecamp for people to follow, interact with and share their newfound loaf love. Year one reached 550,000 customers, increased sales by 7.6% during the tour and garnered a lasting 4% market share increase in visited cities.
ME: ACD, AD
CW: Mike Houston
DES: Andrew Reed
CD: Jerry Ketel
DIR: Rob Tyler
BUS PHOTO: David Emmitt
What we did: Name, Logo, Bus Design, Event, Website, Video, Online, Outdoor, Print, Collateral
Awards: PAF Rosie
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