T
RAVEL OREGON PITCH

The Great Outside


They said “the outdoors” is far away, inaccessible and totally off the radar of inner city Oregonians. So we offered a solution that brings nature and all of its health benefits right to their doorstep.



ME: CD, AD, CW 
STRAT: Amanda Sapp

What we did: Concept, Video, Website, Social, Guerrilla






This conversation starter provoking a stance and a selfie was to be placed throughout inner-city neighborhoods, connecting Travel Oregon to a notoriously hard to reach audience.