TRAVEL OREGON: THE GREAT OUTSIDE
“The outdoors” is far away, inaccessible and totally off the radar of inner city Oregonians. So we brought nature and all of its health benefits to their doorstep.
CD, AD, CW
Concept, Video, Website, Social, Guerrilla
This conversation starter provoking a stance and a selfie was to be placed throughout target neighborhoods, connecting Travel Oregon to a notoriously hard to reach audience.