TILLAMOOK CHEESE: 
LOAK LOVE TOUR


Tillamook cheese was national, but its beloved brand was stuck in the Northwest. Together with Henry V Events, we launched a nationwide tour featuring loaf-shaped shorty VW buses and a quirky online basecamp for people to follow, interact with and share their newfound loaf love. Year one reached 550,000 customers, increased sales by 7.6% during the tour and garnered a lasting 4% market share increase in visited cities.


ME: ACD, AD
CW: Mike Houston
DES: Andrew Reed
CD: Jerry Ketel
DIR: Rob Tyler
BUS PHOTO: David Emmitte
RECOGNITION: PAF Rosie



Name, Logo, Bus Design, Event Design, Website, Video, Online, Outdoor, Print, Collateral