Together


Public skepticism abounds when a traditional energy giant pledges to go net zero carbon. Not good when success relies on customer participation. Our solution? Inclusivity. This hyper-local campaign celebrating collective achievement generated so much engagement that PSE upped its goal to “beyond” net zero.





scope
Concept / Outdoor / Social / Online / Video / Messaging / Campaign standards


team
me: ACD
cw: David Hill
ad: Hana Kato
client: Puget Sound Energy