Together


Public skepticism is high when a traditional energy giant pledges to go net zero carbon. Not good when success relies on customer participation. Our solution? Inclusivity. This hyper-local campaign celebrating collective achievement generated so much engagement that PSE upped its goal to “beyond” net zero.





scope

Concept, Outdoor, Social, Video, Messaging, Campaign standards

team

me: ACD
cw: David Hill
ad: Hana Kato
client: Puget Sound Energy