Public skepticism abounds when a traditional energy giant announces its plan to go net zero carbon. Not good when success relies on customer participation. The solution? Inclusivity. This hyper-local effort rallied so much engagement that PSE upped its goal to “beyond” net zero.

client: Puget Sound Energy
my role:
cw: David Hill
ad: Hana Kato
agency: Edelman
what we did: Concept, Outdoor, Social, Video, Messaging, Campaign Standards