Pendleton Woolen Mills

True West

When you work on a world famous 100-year old brand built without advertising, you don’t want to screw it up. For their centennial anniversary, we knew to get out of the way and let their authentic cowboy heritage and Western spirit speak for itself.

CW: Jason Maurer
PHOTO: Chris Gordaneer
DIR: Rob Tyler
MUSIC: Don Edwards
What we did: Concept, Video, Outdoor, Print, Collateral

Awards: CA, Archive 200 Best Photo Annual, PAF Excellence