True West

When you work with a world famous 100-year old brand built without advertising, you don’t want to screw it up. For their centenial anniversary, we knew to get out of the way and let their authentic cowboy heritage and Western spirit speak for itself.

client: Pendleton Woolen Mills
my role:
cw: Jason Maurer
photo: Chris Gordaneer
dir: Rob Tyler
mus: Don Edwards
agency: Leopold Ketel & Partners
what we did: Concept, Video, Outdoor, Print, Collateral
recognition: CA, Archive 200 Best Photo Annual, PAF Excellence