PENDLETON WOOLEN MILLS:
TRUE WEST


When you work on a world famous, 100-year old brand, built without advertising, your biggest goal is to not screw it up. So when Pendleton Woolen Mills asked us to promote their centennial anniversary, we knew to get out of the way and let Pendleton’s authentic cowboy heritage and Western spirit speak for itself.

ME: ACD, AD
CW: Jason Maurer
PHOTO: Chris Gordaneer
DIR: Rob Tyler
MUSIC: Don Edwards
RECOGNITION: CA, Archive 200 Best Photo Annual, PAF Excellence




Concept, Video, Outdoor, Print, Collateral