PENDLETON WOOLEN MILLS

True West


When you work on a world famous 100-year old brand built without advertising, you don’t want to screw it up. So when they asked for help with their centennial anniversary, we knew to get out of the way and let their authentic cowboy heritage and Western spirit speak for itself.



ME: ACD, AD
CW: Jason Maurer
PHOTO: Chris Gordaneer
DIR: Rob Tyler
MUSIC: Don Edwards
What we did: Concept, Video, Outdoor, Print, Collateral

Awards: CA, Archive 200 Best Photo Annual, PAF Excellence