End Petlessness

Shelter marketing follows a standard format: sad animals in black and white. That’s not fair to shelter pets who are just as joyful as those from a breeder. So we started an optimistic movement, shifting the message to the magnificence that all pets bring to people’s lives. The Oregon Humane Society jumped to a nation-leading 98% adoption rate and 11,000+ annual adoptions.

client: Oregon Humane Society
my role:
cw: Jason Maurer
cd: Jerry Ketel
art/anim: Alan Sanders
mus: Laura Gibson
agency: Leopold Ketel & Partners
what we did: Concept, Video, Online, Outdoor, Print, Event
recognition: Archive Print, Archive TV, Print Magazine, Silver Effie, PAF Rosie, PAF Judges Choice, PAF Excellence