BRAND LOVE FOR THE LONG RUN

 WORK    ABOUT



END PETLESSNESS


A movement celebrating companionship flipped the script on sad animal shelter ads. Oregon Humane Society reached a nation-leading 98% adoption rate and a record 11,000+ annual adoptions.




TEAM

ACD: Brian Dixon  /  CW: Jason Maurer  /  CD: Jerry Ketel
Art: Alan Sanders  /  Mus: Laura Gibson

SCOPE

Campaign Concept, TV, Print, Outdoor, Digital Ads, Event, Fundraising