Oregon Humane Society
UEnd Petlessness
Shelter marketing followed a standard format: sad animals in black and white. That's not fair to shelter pets who are just as joyful as those from a breeder. So we launched an optimistic movement, shifting the message to the magnificence that all pets bring to people’s lives. This popular campaign lasted for over a decade and featured hundreds of unique illustrations. The Oregon Humane Society now has a nation-leading 98% adoption rate and 11,000+ annual adoptions.
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ME: ACD, AD
CW: Jason Maurer
CD: Jerry Ketel
ART/ANIM: Alan Sanders
MUSIC: Laura Gibson
What we did: Concept, Video, Online, Outdoor, Print, Event
Awards: Archive Print, Archive TV, PAF Rosie, PAF Judges Choice, PAF Excellence, Silver Effie
