End PetlessnessOregon Humane Society
Shelter marketing follows a standard format: sad animals in black and white. That’s not fair to shelter pets who are just as joyful as those from a breeder. So we changed the narrative with an optimistic movement. End Petlessness lasted 10 years and OHS now has a nation-leading 98% adoption rate with 11,000+ animals adopted annually.
CW: Jason Maurer
CD: Jerry Ketel
Art/Motion: Alan Sanders
Music: Laura Gibson
Recognition: Archive Print, Archive TV, PAF Rosie, PAF Judges Choice, PAF Excellence, Silver Effie