End Petlessness

Oregon Humane Society

Shelter marketing follows a standard format: sad animals in black and white. That’s not fair to shelter pets who are just as joyful as those from a breeder. So we changed the narrative with an optimistic movement. End Petlessness lasted 10 years and OHS now has a nation-leading 98% adoption rate with 11,000+ animals adopted annually.

Me: ACD/AD
CW: Jason Maurer
CD: Jerry Ketel
Art/Motion: Alan Sanders
Music: Laura Gibson
Recognition: Archive Print, Archive TV,  PAF Rosie, PAF Judges Choice, PAF Excellence, Silver Effie


Concept, Video, Online, Outdoor, Print, Event