OREGON HUMANE SOCIETY:
E
ND PETLESSNESS


Shelter marketing followed a standard format: sad animals in black and white. That's not fair to shelter pets who are just as joyful as those from a breeder. So we started an an optimistic movement, shifting the message to the magnificence that all pets bring to people’s lives. The Oregon Humane Society now has a nation-leading 98% adoption rate and 11,000+ annual adoptions.

ME: ACD, AD
CW: Jason Maurer
CD: Jerry Ketel
ART/MOTION: Alan Sanders
MUSIC: Laura Gibson
RECOGNITION: Archive Print, Archive TV, PAF Rosie, PAF Judges Choice, PAF Excellence, Silver Effie



Concept, Video, Online, Outdoor, Print, Event