Joint Checking


Just as banking was reduced to an ATM, Umpqua zagged. Instead of pushing people out, they invited them in, reclaiming the bank’s role as the community hub and revolutionizing what banking could feel like. One of the products we reimagined was Joint Checking, turning it into the world’s most romantic financial decision. And yes, they really did drive through town like this.



scope
Concept / Guerilla / InStore / Video / Outdoor / Print


team team
me:  ACD/ AD
cw:  Mike Houston
client:  Umpqua Bank
recognition:  PAF Merit