End Petlessness

Traditional shelter marketing often relies on “sad animals in black and white,” but shelter pets are just as joyful as any others. So, we flipped the script, launching an uplifting movement that celebrates the happiness that all pets bring to our lives. The result? The Oregon Humane Society jumped to a nation-leading 98% adoption rate and over 11,000 adoptions annually.

scope
Concept / Video / Online / Traditional / Event / Fundraising

team
me: ACD, CD
cw:  Jason Maurer
cd:  Jerry Ketel
art/anim:  Alan Sanders
mus:  Laura Gibson
client:  Oregon Humane Society
recognition:  Archive Print, Archive TV, Print Magazine, Silver Effie, PAF Rosie, PAF Judges Choice, PAF Excellence