The Human Feature

People don’t care about printer features unless they care about printing. Which is why we moved HP’s global printer video approach from bells and whistles to reestablishing the role of HP printers in today’s world. Which is why the CEO requested our video lead his keynote speech at their annual convention.

client: HP
my role:
cw: Gabriel Rosenberg
ad: Lorien Steele
dir: Patrick Carew
agency: CMD Agency
what we did: Concept, Video