The Human Feature

People won’t care about printer features until they care about printing again. That’s what we told HP before steering their global product video approach towards reestablishing the role of HP printers in today’s world rather than end-to-end bells and whistles. Which was right before the CEO asked that our product video be featured in his keynote speech at HP’s annual convention.

CW: Gabriel Rosenberg
AD: Lorien Steele
DIR: Patrick Carew
What we did: Concept, Video