The Human Feature

Knowing people wouldn’t care about printer features until they cared about printing again, we steered HP’s global product videos away from end-to-end bells and whistles and towards reestablishing the role of HP printers in today’s world. Which was right before the CEO requested our video lead his keynote speech at their annual convention.

CW: Gabriel Rosenberg
AD: Lorien Steele
DIR: Patrick Carew
What we did: Concept, Video