The world’s first cocktail fortifier

We successfully introduced a new beverage and an entirely new beverage category at the same time. Ficks doubled its crowd-funding goal in three weeks and today the worlds first hangover remedy you take while you drink–not after–is available nationwide.

scope

Concept, Name, Logo, Packaging, Website, Kickstarter

team

me:  ACD, AD
cw:  Doug Lowell
des:  Jesse Amborn, Jay Cech
cd:  Scott Donnell
client:  Fick’s Cocktail Fortifier
recognition:  Graphis Silver, PAF Excellence