End Petlessness
Most shelter marketing leans on “sad animals in black and white” when shelter pets are just as joyful as any others. So, we flipped the script with a movement that celebrates the happiness that all pets bring to our lives. The Oregon Humane Society jumped to a nation-leading 98% adoption rate and over 11,000 adoptions annually.
scopeConcept / Video / Digital / Outdoor / Print / Event / Fundraising
me: ACD, CD
cw: Jason Maurer
cd: Jerry Ketel
art/anim: Alan Sanders
mus: Laura Gibson
client: Oregon Humane Society
recognition: Archive Print, Archive TV, Print Magazine, Silver Effie, PAF Rosie, PAF Judges Choice, PAF Excellence