End Petlessness


Most shelter marketing leans on “sad animals in black and white” when shelter pets are just as joyful as any others. So, we flipped the script with a movement that celebrates the happiness that all pets bring to our lives. The Oregon Humane Society jumped to a nation-leading 98% adoption rate and over 11,000 adoptions annually.


scope
Concept / Video / Digital / Outdoor / Print / Event / Fundraising


team
me: ACD, CD
cw:  Jason Maurer
cd:  Jerry Ketel
art/anim:  Alan Sanders
mus:  Laura Gibson
client:  Oregon Humane Society
recognition:  Archive Print, Archive TV, Print Magazine, Silver Effie, PAF Rosie, PAF Judges Choice, PAF Excellence